For most therapists, writing copy (your content) for a website is the not-so-fun part of the process. Many of us do not consider ourselves good writers and many of us are not at ease with self-promotion. If you’re feeling uncomfortable and uncertain about what to write, I suggest that you peruse the websites of some of your respected colleagues. Often this can help you begin to form an idea of the way you want to express yourself and describe your practice.
One approach to writing copy that feels like an authentic expression of who you are and how you practice is to imagine that you are writing a letter to your website visitors. This can help you to move away from a commercial-sounding “pitch” and move toward a more conversational and inviting way of reaching out to prospective clients. Write about how you came to choose your profession and your specialization; what you most love about being a therapist or healthcare provider; what your beliefs and values are about personal growth and change; what inspires you as a clinician and what you hope to provide for your clients. There are many more ways to write about your practice and yourself. Don’t be afraid to start writing — you may end up not using what you start out with, but getting something on paper (or computer screen) gets the flow going.
If you need editing assistance I may be able to help. Editing services are charged separately from the cost of web design.